4 Simple but effective ways to evaluate a video introduction recording
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4 Simple but effective ways to evaluate a video introduction recording

4 Simple but effective ways to evaluate a video introduction recording

When lockdown took force in March 2020, we, like many businesses, had to move our interviews and induction process to be fully online. One of the problems we noticed was how time-consuming 1-to-1 video interviews were. When recruiting for a high number of workers to help with the Covid-19 combat, we needed interviews to be swift, effective and productive.

As a solution, we asked all our candidates to upload a video introduction of themselves, in which they would answer all the relevant questions and be able to verify their RTW documents. This proved to be a huge success as it allowed our candidates to complete their application at their own pace and meant our recruitment team didn’t get Zoom fatigue! Now our team only have one manual part of the recruitment process to review and they can check all elements of the application in one sitting.

However, it can be tricky to know how assess video introduction recordings effectively. So here are the key things we’ve learnt along the way that might help with your virtual recruitment.

Provide demo videos and guides

As a candidate, it can be daunting to record a video introduction. They may not know how to present themselves, what to say or how they should show their ID properly on camera. We suggest providing welcome videos and guides from your current employees that are embedded into your ATS, so candidates know what is needed from them. You’ll be able work out which candidates have paid attention to these guides in their introduction.  

Look out for key behaviours you would in a normal interview

Attitude will shine through regardless of whether it is an in-person interview, teams meeting or video recording. Make sure you score candidates on, not only how experienced they are, but also how enthusiastic they come across, whether they’ve done their research and whether their answers are structured properly.

Create a set of assessment criteria that candidates are made aware of

Layout clear guidelines for your recruiters on what you expect from the video recording, including how questions should be answered and what constituents a good or bad answer. Make sure everyone assessing videos uses the same template so you can pass on constructive feedback to candidates.

Taking advantage of technology and using video introductions is a great way to get to know the personalities of your candidates and make the whole process smooth and time efficient.

Check their claims against their CV

As a candidate, it can be quite easy to perfect a video recording so that it’s exactly what employers want to hear. So we suggest checking their experience and qualifications against their CV and asking them to upload any supporting evidence they can. That way you can eliminate the fact from the fiction quickly and effectively.

It’s also a good idea to implement additional aptitude tests throughout the recruitment process so you can identify the most experienced and committed applicants.

If you want more information on how we can help with your recruitment needs, or would like to see some of our candidate introductions, please don’t hesitate to contact us.