06 Apr The importance of individuality in recruitment
It can be difficult to recruit for individual or unusual roles, or in remote locations. Unlike, customer facing positions or the “easier sell” of exciting venues, the slightly less glamorous cleaning, warehouse, and back of house roles can be a lot harder to fill.
Embed your research into the job specification
For these types of roles research before recruiting is the most important thing. You’ll need to know a lot more about the specifics of the day-to-day job roles, so you can provide a job description that’s as detailed as possible. Things like knowing what equipment will need to be cleaned, or what apparatus staff will need to use is essential information for candidates to know.
Think about the individual
You’ll need to think about the type of person who would be interested in these positions. What is their personal set up like? Are they a parent? Do they have long-term non-work-related commitments? How old might they be? Where do they look for jobs? Your normal job site might not be well known or used by these applicants; more role specific job pages should be considered.
Consider Facebook and Facebook groups
A strategy we have found very useful is using Facebook to find the perfect candidates. Although it might not be the most traditional of recruiting platforms, nearly half of the UK are active on Facebook (44%), so the platform has great reach in every corner of the country. A beauty of Facebook is that you can join groups based on job roles (HGV Drivers UK), job searches (Job Finder UK) and local locations (Local Jobs page).
Using Facebook’s Post A Job function is also something not to be missed, it’s completely free and means any job seekers on Facebook, in the right area will see your vacancy. Not convinced of Facebook’s power? Check out our recent case study: How we filled a night-time cleaning shift in under 24 hours with 10 steps. The job mentioned was posted on Facebook, the role was filled in under 24 hours and it was a great success for us, the team member and the client.
In more niche roles, experience is extremely important. Although a good attitude and presentable demeanour is important, a candidate being able to prove they have operated certain machinery before or able to fully demonstrate a strong work ethic is, in some ways, the most important part of recruiting for specific roles. That means it’s essential you verify past work experience or include a competency quiz that will determine their level of understanding in certain areas. Try to automate these parts as much as possible so candidates can complete them in their own time, and you don’t have to continuously monitor and check in with applicants.
As there will be company specific processes, material and machinery, it’s a great idea to include online training for new starters so they ae confident in their roles. It’s also great to offer out certificates to people that they can include on their CV, as it will help their personal development. Make sure any training after hiring is paid for though so you don’t break minimum wage legislation.